WHAT IS TRADITIONAL MARKETING?
In Traditional Marketing, we promote our products and services through newspapers, TV ads, billboards, magazines, radio etc.
Traditional marketing is also called“offline marketing”.
This method has been followed for a long time.
WHAT IS DIGITAL MARKETING?
Digital Marketing involves prooting products and services online through social media platforms like Instagram, Facebook, Twitter, Google etc by using the internet.
Digital marketing is also called “online marketing”.
This is not a very old and not a very new method.
WHY TRADITIONAL MARKETING?
Many businesses are doing traditional marketing because they are comfortable in that only.
In traditional marketing, there can be several reasons – like they might not be aware of digital marketing, they may not have enough budget to invest in it, or their mindset has become such that they don’t want to change at all and they are happy by following traditional methods.
And in this, they have to spend a lot on land, electricity, rent and many other expenses.
WHY DIGITAL MARKETING?
Digital Marketing is very popular nowadays and if we want to have an online presence then we need to do Digital Marketing.
We don’t need to have a physical store for doing Digital Marketing.
We can access each and everything with digital tools by being in our comfort place.
Which means, we do not have to invest a lot on land, electricity, rent and all.
TYPES OF TRADITIONAL MARKETING
There are mainly 5 types of Traditional Marketing
- Print Advertising:
In this, we use newspapers, magazines etc to do the promotion of our products and services.
- Broadcast Advertising:
In this, we promote our products and services through TV and radio.
- Telemarketing:
In this, we promote our products and services by making phone calls to our potential customers/ target audience.
- Face-to-face selling:
In this, we sell our products or services by going door-to-door and explaining to the individual what we are providing.
- Handouts and brochures:
In this, we hire someone to distribute handouts and brochures to the people to make them aware about our products and services.
TYPES OF DIGITAL MARKETING
There are mainly 9 types of Digital Marketing
- SEO (Search Engine Optimization):
In this, we improve and optimize our website so that it ranks on the first page of Google and gets organic traffic.
- Content Marketing:
In this, we make content like (videos, blogs etc) to engage our target audience.
- Social Media Marketing:
In this, we promote our products and services on different social media platforms like Instagram, Facebook, Twitter etc.
- Email marketing:
In this, we send promotional emails and tell our customers about the offers, discounts etc.
- Pay-Per-Click (PPC) Advertising:
In this, we run ads on platforms like Google and when someone clicks on our ad, we have to pay money to Google for every click.
- Affiliate Marketing:
In this, we promote other products and then we’ll get some commission. For eg- if we put a link of some product in our youtube video and then someone buys that product from our link within 24 hrs then we’ll get commission.
- Influencer Marketing:
In this, we do partnerships with influencers and give them some amount and our products or services for free to promote.
- Mobile Marketing:
In this, we do promotions through SMS or apps as most of the users use mobile only. So it is important to do mobile-friendly marketing.
- Video Marketing:
In this, we make videos of our products or services showcasing all the features. This method makes sure that the user is encouraged to buy the product.
PROS – TRADITIONAL MARKETING
- Tangible Materials:
In traditional marketing, we can touch the products, check the quality, and if we like them, we can buy them.
- Higher Trust:
In traditional marketing, if we manage to build a place in our customers’ minds even once, they will prefer coming to us instead of buying things online. They will also do mouth publicity, which will help promote our brand, and many more people will get connected to us.
- More personal:
In this, we have face-to-face interaction and receive guidance that feels personal and it helps to make stronger relationships with customers.
- Effective for Certain Age Group:
Since not everyone is active online- including elderly people or those living in areas with poor network – traditional marketing is beneficial for them.
PROS – DIGITAL MARKETING
- Cost-effective Marketing:
We can use digital marketing which is much more cost-effective and we can advertise on multiple digital platforms.
- World-wide Reach:
With the help of Digital Marketing we can show our products/ services to our worldwide audience by investing a small budget and by having our presence on the internet we can secure an international position too.
- Specific Targeting:
With the help of digital marketing, we can choose our exact target audience based on their age, gender, location, areas of interests etc.
- Measurable Outcomes/ Achievements:
With the help of Digital Marketing, we can measure each and every step accordingly.
This will help us to understand what is working, what is not working & what needs improvement.
CONS – TRADITIONAL MARKETING
- High Costs:
Traditional marketing is very expensive as compared to digital marketing because it requires a lot of investment of money as we will run ads of our products and services on big platforms like TV, newspaper, radio, magazines etc.
- Limited Reach:
In traditional marketing, we can reach a certain number of people only because when we will run our ads on TV, newspaper etc, we will not be able to filter our audience by age, gender. And we will not be able to find those who are willing to buy our products or want to have the service.
- Environmental Impact:
In traditional marketing, we get pamphlets printed and put up banners, which uses a lot of paper. And since paper comes from trees, we are indirectly harming the environment. On the other hand, if we use digital marketing, everything stays online and there’s no need to use paper for printing.
- Slower Results:
As compared to digital marketing, in traditional marketing we run our ads on TV and newspaper. So, we can’t find out who watched our ad completely on TV or who read our article fully in the newspaper. In this, we cannot measure results accurately.
CONS – DIGITAL MARKETING
- Very High Competition:
Digital Marketing has become very popular and now, from the smallest brands to the biggest ones, everyone is following the rules of Digital Marketing to promote their products & services and to become well- known around the world.
- Changing Algorithms and Trends:
Nowadays, social media app algorithms and market trends keep changing. For example, something that works today might not work tomorrow. So, If we want our products and services to succeed in the market, we need to adapt according to these changes.
- Compulsory to Create Regular Content:
It is very important to create content and post it regularly in digital marketing. If we stop posting content in between, we might lose the customers we gained through digital marketing. And once we lose them, it becomes very difficult to gain them back. That’s why we should create content regularly.
- Slowly Getting followers and likes:
If we are completely new to the field of digital marketing and we want to grow our likes and followers organically without spending money, then we need to work with a lot of patience. If we don’t stay patient, we won’t be successful and might leave the work halfway. But if we stay patient and work with the right mindset and strategy, then in a short time, we can build a strong and organic image on online platforms, and people will start recognizing us easily.
Which is Better: Traditional or Digital Marketing?
Traditional marketing is better for those people who don’t want to change at all – the old-fashioned people who prefer to stick to the old ways and Digital Marketing is good, or better, for those who belong to the current generation– people who are passionate about technology and are digitally aware.
Digital marketing is cost-effective as compared to traditional marketing. In it, we can target a specific audience and show our promotions only to them. We can also measure the results – what’s working and what’s not. It is very fast and flexible, allowing us to make changes according to our needs. We can showcase our creativity, and if we present it well, it leads to higher engagement. This also helps in increasing our global reach.
Traditional marketing is useful for reaching a local audience, especially in small or limited areas. In this, we can show our products to people face-to-face, and if they like them, they will obviously buy. Brand credibility also plays an important role – if a brand has been around for a long time, there’s no need to introduce it; people already know and recognize it. This becomes an advantage. Also, in traditional marketing, there is less competition for attention compared to the crowded digital space.
