What is SEO?
SEO is made up of 2 words:
Search Engine + Optimization
Search Engine is a software system that has been created to search for information or to find information from the World Wide Web, i.e., Internet.
Because we know that thousands of websites or millions of TB of data are stored here.
A system has been created to find that data, which we call a search engine.
Optimization means using something perfectly.
So, we do the best optimization of the search engine in search engine optimization (SEO).
Do we optimize search engines in SEO?
No, we cannot do this.
Instead, we optimize our website in a better way, so that we can get the best use of search engines.
Types of SEO
- On-page SEO:-
That SEO which we do on our website, on our web pages or we can say that optimisation which is in our control, we call it on-page SEO:
It includes our website structure, HTML, content, URL . (means the things that we can control)
- Off-page SEO:-
It means that optimization, which we do outside our website, ie, we do it on other websites, on other servers.
Techniques of SEO
1) Black-hat
2) White – hat
3) Gray – hat
Major techniques used in On-Page SEO and Off -Page SEO
On-Page SEO
- Optimized HTMLfile
- Content optimization
- Keyword rich content
- optimized URLs
- Image optimization
- Technical aspects of website,
OFF-Page SEO
- Backlinks
- Domain Authority
- Social Links
- Forum Submission
What is a search engine?
It is a software system designed to search out the information from the World Wide Web according to the user’s query.
For example, if we want to know the price of a Ferrari, we directly search it on a search engine like Google. After searching we get all the sites related to the price of a Ferrari.
But if there were no such engines, we have to remember the exact URL of each website and this will be very hectic for us so we can understand how easy search engines have made our life in.
Top 3 Search Engines
1) Google
2) Yahoo!
3) Bing
Other Search Engines
1) Baidio
→ very popular in China
→ Approx. 85% of the markit share of China is covered by Baidu.
2) Yandex
→ very popular in Russia
50% of the population use Google and 50% use Yandex.
3) Duck Duck GO
→ This search engine does not store data like google.
→ People who have privacy issues/ concerns, use this search engine.
How does a search engine work?
Example if I made a website.
I uploaded a blog, uploaded some images and made any changes to my website.
Then Google crawler/spider goes and crawls all the data it sees, which content is on this website.
it crawls all the content before searching anything and it picks up all the data and sends it to its local server.
Then the indexer categorizes all the data into different different categories.
For example, a website has just been created and there are a lot of dresses like black dresses, pink dresses, maroon dresses
So Google will pick up the data from there and put it in the local server.
Now the indexer will separate the black dresses, black shirts.
The shirts will be in a separate category.
So the work of the indexer is two categorize all the data on the local server of the search engine and then divided into different categories so that Google can give them relevant results to its users
So, first there was crawling, then indexing and then there is ranking algorithms of Google
On the basis of ranking or algorithms, google shows us the results in the ranking.
Ways of doing SEO
→ The right way is called white Hat SEO.
→ The wrong way is called Black Hat SEO.
What is white Hat SEO & Black Hat SEO?
White Hat SEO
→ Ethical SEO
It means the right way of doing SEO.
Another name of white hat SEO is organic SEO (natural).
White Hat SEo means optimising your website by following the restrictions imposed by search engines.
Black Hat SEO
→ Unethical SEO
It means the wrong way of doing SEO.
Black Hat SEO includes unethical techniques which are disapproved of by search engines.
If we use Black Hat SEO on our website, then our website can be blacklisted.
It means it will not be visible on the search engine result pages-(SERP).
What is technical SEO?
It is a part of SEo that focuses on improving a website’s technical setup so that search engines rank it.
Think of it as making the “Behind- the scenes” parts of your website work smoothly for search engines and users.
Two types of SEO.
On Page SEO
Off page SEO
Technical SEO.
(it a part of on page SEO)
OR
it may be 3rd. type of SEO.
Technical SEO is very imp. in SEO.
Because we will rank any website later, first we will do its better crawling and indexing.
What are the imp. techniques in Technical SEO?
In Technical SEO, we mostly use white head techniques & we don’t go that much in black hat.
→ Web Page Speed/Load Time
→ Structure of Website
→ sitemap
– Redirect Pages
→ Mobile Friendliness.
InGoogle, more than 60% of the traffic comes from mobile.
What are algorithms?
Algorithms are like rules or formulas that platforms like Google use to decide what content to show to users.
They determine which posts, ads or videos appear on your screen and in what order.
What is Page Rank Algorithm?
It is one of Google’s original and most famous algorithms, developed by Larry Page and Sergey Brin In 1996.
Larry Page thought about which page should be ranked Ist, 2nd & so on.
He created a score which is called Page Rank Score.
It means More Backlinks = High Ranking
Then People started spamming (where are talking about 2001-2003)
Links were being sold.
Spam was very high.
It was Google’s first algorithm. So they did trial and error.
And the outcome was not good.
What is Dwell Time?
It is the actual length of time that a visitor spends on a page before returning to SERP.
What is BounceRate?
It is calculated when someone visits a single page on your website and does nothing on the page before leaving.
Why is Dwell Time important?
- Indicates Content Relevance
- Reflects UX
- Impacts SEO rankings
How to improve Dwell time?
→ Engaging and Valuable Content
→ Fast Page load Times
→ Mobile Friendly designs
→ Clear Formatting
→ Internal Linking
How to start an SEO project ?
Understanding of business
Current website performance analysis
Keyboard research
Competition site analysis
On page optimization, technical SEO and off page analysis
Maintain the position by data analysis
SEO is a continuous process, suppose we are on the first rank, but staying on the first rank for many years will be our main goal, till then we have to do the SEO.
What is a Keyword?
It is a word or phrase that describes the content on your Webpage.
What is a Keyword in SEO?
It’s the word or phrase for which you want a specific page to rank.
Importance of Keywords in SEO
Whenever you put a keyword in your content.
You have to be very careful about moderation.
All the words in your content, only 23% of them should be your keywords along with being moderate.
You will also have to be natural.
What is the short tail Keyword?
– General query
Eg-shoes
What is the long tail keyword?
– More specific query
Eg- Best running shoes for women.
