Overview of Digital Marketing
We all wonder what digital marketing is and how digital marketing can help in our business. Digital Marketing is very impactful that it helps us to create awareness and show the value of our products and services to customers. We can showcase it through content like:
- Blogs
- Videos
- Having our own websites (that includes):
- General Pages
- Informational Pages
- Transactional Pages
- Having social media accounts on multiple platforms
- And a lot more
Which we will get to know further.
The purpose of writing this article is to get an overview of Digital Marketing.
And after reading this article, we all will understand what actually Digital Marketing is and what is included in Digital Marketing.
What is Digital Marketing?
In Digital Marketing, we use different digital channels like Instagram, Facebook, Youtube, Twitter, etc. to market our products online,so that we can boost our brand awareness and achieve our marketing goals.
Digital Marketing requires all the marketing efforts that we are going to put on internet or digital devices and it has secured a very good place in this modern business world. So if we also want to make some space for us or for our businesses. Then we have to keep 2 things in mind:
- We should know how to communicate well.
- We should know how to express our thoughts and emotions.
And we can express it through “Content Writing”
Simple formula to become a “Digital Marketer” is-
Content creation (text, photo/graphics, video, audio) + Tools + Data Analysis = Digital Marketer
And skills needed for this:
- Write in English
- Creativity &
- Tech- friendly
Beginners may face a little bit of difficulty in Digital Marketing because this is a very vast field and everything will be new. But after reading this blog, we will get a clear understanding of all basics of “Digital Marketing”
Benefits of Digital Marketing
1. Cost- effective Marketing:
Unlike following traditional methods such as TV, newspaper, radio, billboards etc. We can use digital marketing which is much more cost-effective and we can advertise on multiple platforms like Facebook, Instagram, Twitter, Google etc with a very low budget and still we can reach a large number of potential customers/ target audience.
This method is very useful for small businesses and startups that may not have a huge budget.
2. World-wide Reach through Digital Marketing:
Instead of Traditional marketing like advertising on newspapers or TV, we can reach a large number of customers with the help of Digital Marketing and show our products/ services to them by investing a small budget. And it is not that much difficult to have our presence on the internet and maintain it because nowadays everyone is active on multiple social media platforms. We’ll see that by having our presence on the internet we can secure an international position too.
And once our business is set up on the internet, many doors will open for us and we will be able to earn more money from it.
3. Specific Targeting in Digital Marketing:
With the help of digital marketing, we can choose our exact target audience based on their age, gender, location, areas of interests etc.
By doing this, we will get a perfect audience who can show great interest in our products and services.
And this will start giving us higher returns.
4. Measurable Outcomes/ Achievements with Digital Marketing:
Just as we move forward step by step, with the help of Digital Marketing, we can measure each and every step accordingly.
This will help us to understand what is working, what is not working, what needs improvement, which things are getting better response from the audience and whether our return on investment (ROI) is increasing or not.
This step is very important because it gives us the actual data and after analyzing it we can use an even better strategy to grow.
5. Higher Conversion Rate in Digital Marketing:
With the help of digital marketing, we can show content or ads to our audience and now there is a high chance that they will like our products and services more, and there is also a high possibility that they will convert quickly.
This step is also very important because in this our audience converts into our customers.
Challenges in digital marketing
1. Very High Competition in Digital Marketing:
In the past few years, Digital Marketing has become very popular and now, from the smallest brands to the biggest ones, everyone is following the rules of Digital Marketing to promote their products & services and to become well- known around the world. Because of this, the level of competition has increased in the field of Digital Marketing.
But if we want to stand out from the crowd. It is not as difficult as we think.
We just need to showcase our products & services in a very creative and unique way so that people get attracted quickly, start trusting us and become loyal customers.
2. Changing Algorithms and Trends on Digital Platforms:
Nowadays, social media app algorithms and market trends keep changing. For example, something that works today might not work tomorrow. So, If we want our products and services to succeed in the market , we need to adapt according to these changes. And if we fall behind in this, we should create a good strategy and move forward step by step with the market trends.
But what if our views are decreasing and fewer customers are reaching us after adapting according to the market changes?
In that case, there’s no need to panic. We just need to create the right strategy in digital marketing and follow it strictly.
3. Creating Regular Content through Digital Marketing:
It is very important to create content and post it regularly online. If we stop posting content in between, we might lose the customers we gained through digital marketing. And once we lose them, it becomes very difficult to gain them back. That’s why we should create content regularly.
Yes, it can be a bit difficult to decide what to post regularly, but if we have the right mindset and we make a content calendar for every month, it will help us to stay consistent. This way, we’ll keep gaining customers and will not lose any.
4. Getting followers and likes with the help of Digital Marketing:
If we are completely new to the field of digital marketing and we want to grow our likes and followers organically without spending money, then we need to work with a lot of patience. If we don’t stay patient, we won’t be successful and might leave the work halfway. But if we stay patient and work with the right mindset and strategy, then in a short time, we can build a strong and organic image on online platforms, and people will start recognizing us easily.
The most important point we need to keep in our mind while doing digital marketing is that- we shouldn’t panic by seeing low followers or likes. We must keep our vision high, use smart strategies, and always think from the audience’s point of view.
People don’t really care about what we want to sell, they care what they receive. And if we are able to give them what they truly want, they will show a lot more interest in our products and services.
5. Handling Negative Comments or Reviews on Digital Platforms:
When we post something on digital platforms, there will always be some people who will give us negative comments and reviews. But we should not get scared by them, and should not ignore them. Instead, we should respond to them promptly.
If any customer doesn’t like or does not get satisfied with our service, we should immediately apologize to them. And if our product hasn’t reached them properly, we should offer a replacement. This will help to build trust in them for us, they’ll remain loyal customers, and we won’t lose them.
AI in Digital Marketing
AI has secured a very strong position for itself in the market, especially in the field of digital marketing. Like, we all have noticed that if we are looking for something for eg- shoes on myntra and we add it in our cart. After that, we’ll start seeing ads for those shoes on all our social media accounts. Whether it’s Facebook, Instagram, or Google, those shoes will follow us everywhere. This happens because of AI-based retargeting.
When we visit a transactional website, we can ask basic questions directly through a chatbot powered by AI.
Even platforms like WhatsApp and Instagram have introduced updates such as Meta AI, which helps to improve customer experience.
